contract MRR

Revenue Modeling

Customer Retention Cost (CRC): The Sixth “C” of SaaS

In a recent article, we looked at the Five C’s of SaaS. As a refresher, these are: Committed Monthly Recurring Revenue (CMRR) Churn Cash flow Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) However, there is really no finite amount…

Jeff Carlson
February 17, 2021

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